Nobody likes to be told that their outfit isn't in fashion. However, for LA-based fashion company UNIF (AKA Ur Not In Fashion), this concept is at the very core of who they are.
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| Bye Choker |
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| Logo Tonal Sweater |
I am hardcore obsessing over UNIF these days. From their name alone—Ur Not In Fashion—you know that they aren't just any ordinary brand. They carry their edge and sass with them through all aspects of their company: their apparel, photoshoots and especially their social media. In a world filled with brands that seem to copy ideas from one another, my homeboys and girls over at UNIF thrive on standing apart. Their grungy, 90s vibes feed into my love for the darker side of fashion. With punk and grunge styles trending in the fashion industry, UNIF is definitely a brand to look out for. They cater to my rebellious side and sometimes I swear UNIF knows me too well with their worn-to-death and artfully-destroyed looks. I admire UNIF for their wide selection of unisex clothing which reminds everyone that your style doesn't have to be defined by gender norms. And let's be real: one reason I really love UNIF is that their items pair amazingly with some dad jeans, my go-to pants of the moment for that 90s-chic look.
Don't forget to brush, y'all
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